June 1998: National Women’s History Museum Works in Association with Forbes and American Heritage

Washington, DC, June 1998–The National Museum of Women’s History (NWHM) is pleased to be working in association with FORBES and AMERICAN HERITAGE magazines to produce a special advertising section entitled “Enterprising Women: A Tribute to Women Achievers.” This special section will appear in the December 28, 1998 issue of FORBES and the February/March issue of AMERICAN HERITAGE. With the rising number of women executives, we anticipate that these issues will be met with great enthusiasm.Women have a rich history in the business arena – much of which is unknown to the general public. In keeping with the NWHM mission, this special ad section offers your organization a unique opportunity to celebrate and recognize women’s successes in business while reaching two key audiences – the readers of FORBES and AMERICAN HERITAGE – with your marketing message.

Honoring outstanding women in business is good business. As Tom Peters, author of In Search of Excellence, noted in FORBES ASAP, “Women are the next great business opportunity … women are where the bucks are.” Supporting women is essential for all companies that want to profit from their tremendous purchasing power.

NWHM is happy to present “Enterprising Women” as a tribute to the important relationship between business and women in our society. This special advertising section will profile NWHM, describe some outstanding women in business and discuss the impact of our past on the future. There will also be an opportunity for readers to join NWHM and support its programs.

To further support NWHM, FORBES will donate a portion of the section’s revenue to the Museum. Your participation enables a generous contribution; more important, it is a special opportunity for you to show your company’s commitment to recognizing outstanding women. We invite you to help us bring the NWHM message to FORBES’ readership of powerful and influential readers and look forward to your advertising support of this important project.

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