Silenced: Gender Gap in Election Coverage

According research from 4th Estate, a company that monitors media sources for government agencies and companies, women are significantly under-represented in 2012 election coverage in major media outlets. The research firm analyzed news stories and transcripts in newspapers and television for 6 months and found that men are much more likely than women to be quoted on their subjective insight. This pattern holds true across all major news outlets, as well as on issues specifically concerning women. For example, in front page articles about the 2012 election that mention reproductive rights, men are 4 to 7 times more likely to be cited than women. According to the 4th Estate, “this gender gap undermines the media’s credibility.”

Leave a Reply