Posts Tagged ‘advertisements’

#ThrowbackThursday: Vintage commercials and advertisements (part 1)

April 18th, 2013

by Elissa Blattman, NWHM Intern

Have you ever searched the internet for television commercials and print ads from the 1950s and 1960s?  Sometimes what you find brings back memories and excitement over something forgotten with the past.  Sometimes what you find is genuinely funny or interesting.  Then again, sometimes what you find is this:


The message in this advertisement is “woe be unto” the wife who does not taste test coffee in the store before bringing it home to serve to her husband – an act that clearly deserves a spanking.  This is an ad for Chase & Sanborn Coffee, just one of many sexist vintage ads that chastise women who do not perform their wifely duties up to their husbands’ standards and/or reinforce domestic gender stereotypes for women.  Coffee companies, in particular, used this theme in many of their advertisements from this period.  Take also, for example, this Folgers commercial from the 1960s, where the husband tells his wife that all he wants for his birthday is a “decent cup of coffee” before he leaves the house for work, disappointed.  He compares the better coffee the “girls” at his office make to his wife’s, which causes the wife to discuss the matter with her friend and take her friend’s suggestion to use Folgers coffee to impress her husband.  The husband returns from work to the new, “great coffee” that the “girls’ at the office” “can’t hold a candle to.” Read the rest of this entry »