By Elissa Blattman, NWHM Intern
In last week’s Throwback Thursday post, we showed you a bunch of sexist advertisements from the 1950s and 1960s that chastise women for not properly fulfilling their prescribed gender roles. This week, we would like to highlight some ads from the same period that show women’s changing roles and/or flip gender roles around altogether.
Check out this commercial for Ajax Liquid Cleanser where a husband offers to clean the kitchen floor for his wife. The wife comes into the kitchen, tells her husband that he is using the wrong product, and rolls her eyes when he questions what she is saying. He eventually agrees with her and uses Ajax to clean the floor. Unlike most of its contemporaries, this commercial is actually quite similar to many of today’s ads that portray men as incompetent around the house (see, for example, the Swiffer “Man Up, Clean Up” ads, such as this one that “teaches” men how to clean a kitchen floor). Read the rest of this entry »