Women Made Up 40% of Avengers Audience

“The Avengers” opened this past weekend with a record breaking $200.3 million in box office sales in the United States and Canada. Much of this is due to the fact that Disney marketed directly to women. According to the Christian Science Monitor: “Disney’s aggressive marketing, which included promotions aimed at women that included sending stars to “The View” daytime talk show, resulted in women making up 40 percent of the audience for the action film, according to Disney’s survey. Half the audience was also over 25 years of age, the studio also said.”

This tactic is not new–in fact it has been around since the early 20th century. To read more about women’s integral part in the birth of cinema, particularly as audience members, read through NWHM’s “Women in Early Film” exhibit.

6 Responses to “Women Made Up 40% of Avengers Audience”

  1. [...] go see movies with female leads, even though Hunger Games and Brave were big hits and even though the audience for The Avengers was 40 percent women. But you could start small. Look at the success of female leads or co-leads on the small screen: [...]

  2. [...] go see movies with female leads, even though Hunger Games and Brave were big hits and even though the audience for The Avengers was 40 percent women. But you could start small. Look at the success of female leads or co-leads on the small screen: [...]

  3. [...] Forty percent of the audience for The Avengers consisted of women, so his swipe at the superhero-watching audience is way off base. That he perpetuates this stereotype of the superhero movie fan only muddles the truth. In reality, the facts show a female audience eager to see female heroes and not an audience of cellar-dwelling sweaty fanboys. [...]

  4. Rachel says:

    I’m not much of an avengers fan. My husband did try and get me to go. I told hom only if we go to one of my chick-flicks first. LOL

  5. [...] Avengers” was undoubtedly successful at the box office – but did you know that 40% of the audience attending that movie were female? The reasons for this percentage are debatable – but the [...]

  6. [...] that this goes unnoticed to some. As long as Marvel stays true to its origins while adapting and accepting new audiences, it will continue to have success – and by including realistic female characters, it does [...]

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