 |
 |
 |
 |
 |
|---|
Changing Images of
Women's Role
| View Additional Photographs of Ads from the 1940s |
|---|
The National Advertising Council promised that stories and advertisements for consumer products would promote enlistment in the military and volunteerism at home. The “idealized” America that was depicted by public relations firms and the media reflected a segregated society. Women of color participated in the Double V Campaign for victory over segregation at home as well as victory overseas.
The American Magazine of 1945 shows that
Proctor & Gamble Ivory Soap Advertisement |
Cutex nail polish advertisement, "These Women -
The Saturday Evening Post magazine, |
|---|
In World War II, uniforms were the most visible sign that a woman was contributing in an important way to winning the war. Many women who wore uniforms were civilians employed in some capacity by the government or members of volunteer organizations. Uniforms helped unify the nation by conveying the message that there was an overriding national purpose that transcended social, economic, and regional differences. |
|
|---|---|
Pacific Worsted Woolens appealed to
patriotism
|
Canada Dry Ginger Ale toasts the |
 |
 |
|---|
Photo Credits: All 6 photos on this page are courtesy of the Women's Memorial Foundation
(c) Copyright National Women's History Museum 2007